Shradha Luthra, India’s top and favorite bridal make-up artist and Founder of Doll You Up by S. Read on to know the story of her ‘becoming’. She says, “Always believe that the universe is going to work out in your favor. As long as you believe, things are going to work out. Be consistent and work hard for your dreams.”
Women Fitness India gets in a candid chat with Shraddha Luthra on her journey, the latest bridal trends, and her love for makeup.
Namita Nayyar:
Please tell us a bit about your journey into makeup artistry. What inspired you to become a makeup artist?
Shradha Luthra
My makeup journey started very young at the age of 15 when I used to help at my mom’s salon, I used to see clients coming for makeup and I started advising my employees at the salon to do minimal makeup since heavy makeup was never my style, later after releasing that I like makeup, I started doing it on myself, friends and relatives and everyone appreciated it and so my journey began as a self-taught makeup artist.
Namita Nayyar:
Were there any specific experiences or moments that solidified your passion for makeup?
Shradha Luthra
I feel once I started doing bridal makeup, my passion for makeup solidified because then I felt so happy being part of someone’s big day to make them look beautiful and confident. The best version of themselves made me happy and I plan to continue to do the same in the future.
FULL INTERVIEW ON THE NEXT PAGE!
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Namita Nayyar:
Who are your biggest influences or role models in the beauty industry?
Shradha Luthra
I got a chance to meet Huda Kattan and got a chance to attend her one-day workshop it was very inspiring and the fact that she is a boss woman and still so humble and down to earth made me feel so special and recognized touched my heart and she and her sister Mona who is the owner of perfume brand Kayali is someone I look upon to.
Namita Nayyar:
How have bridal makeup trends evolved over the past few years?
Shradha Luthra
The trends previously when coming to bridal makeup were heavy eye makeup, and contoured faces with bold lips, but now brides want more natural looks, with makeup that feels like their skin so it’s going towards more minimalism when coming to bridal makeup.
Namita Nayyar:
Are there any classic bridal makeup looks that remain timeless regardless of changing trends?
Shradha Luthra
My most requested look is my signature bridal look, which is a flushed-up look with dreamy details it looks like there is not a lot of makeup but still, it is a lot of work and it looks very minimal and natural.
Namita Nayyar:
How do you handle the pressure and expectations when creating a look for a high-profile bride?
Shradha Luthra
When it comes to handling pressure, what is most important is to be stable in your mind space and that is what I do, irrespective of who my bride is I try to do full justice to my work along with that it’s better to discuss the looks with your bride and what she wants it to be like since its her big day and it is going to very important for her. Along with that it also helps in planning since on the day there is going to be a lot of chaos while getting ready and also delayed time lines so its better to be prepared beforehand
Follow Shradha Luthtra’s Journey on