SkinYoga, a luxury skincare brand with 100% natural ingredients and yogic philosophies is the brainchild of dynamic sisters; Radhika, Jagriti and Deepika Choudhary. They were born in West Bengal, India and grew up in a farm in Gujarat where they grew their own vegetables and milked the cows for their daily needs. Later, they moved to other countries in order to pursue their respective college degrees. The transformation from the fresh farm life to the concrete city motivated them to create SkinYoga and to bring out the importance of leading a yogic lifestyle.
Radhika who is a fashion designer from Central Saint Martins College of Arts in London, has worked with the likes of Vivienne Westwood and Burberry. Jagriti brings in her impeccable business education from world-renowned universities of Babson College, London School of Economics and Political Sciences and Harvard University. Deepika a pass out from Speos Institute of Photography in Paris and a photographer by profession completes the trio by giving her aesthetic touch to SkinYoga’s image.
Let us get to know more about the sisters’ inspirational entrepreneurial journey on Women Fitness India.
Ms. Namita Nayyar:
Your Luxury Skincare Brand, SkinYoga is the brainchild of you three dynamic sisters. Tell us more about how the idea came up? What were the key factors to starting the brand?
SkinYoga:
We grew up in a farm in India were we grew our own vegetable, made our own face mask and moisturizers etc. We then moved to different parts of the world to study. We always got complimented for our skin and hair and that made us think what was it that were doing right inspite of not spending too much on expensive skincare. It was nothing but the simple and pure regime we had been following since we were kids.
After seeing misleading claims from beauty brands where you only need 3% natural ingredient to call yourself a natural skincare brand. We were determined to develop and formulate a 100% natural clean and luxury skincare line with potent and active ingredient that shows results in just one use. The idea was to create and formulate a product which allows the modern working women to enjoy best of ancient science and modern technology without having to spend hours on it. Not a lot of brand in the world can claim to be 100% natural.
This interview is exclusive and taken by Namita Nayyar, President womenfitness.org and should not be reproduced, copied or hosted in part or full anywhere without an express permission.
All Written Content Copyright © 2018 Women Fitness Org
Ms. Namita Nayyar:
Your brand has a very authentic and striking name, what is the story behind the name “SkinYoga”?
SkinYoga:
Our products are based and inspired from the principles of Yoga completely. For example,
- Truthfulness (satya) – We are transparent and honest about our ingredients, sources and why we do what we do. We list down all the ingredients in a language that every individual can comprehend.
- Simplicity (aparigraha) – All our products are formulated using only the best 3-4 ingredients which have been sourced from the place of origin. It is the simplicity of the products and the purity of the ingredients that makes the range stand out.
Ms. Namita Nayyar:
How has your experience in three different fields or professions helped in taking the brand to the height where it is today?
SkinYoga:
Universe has played its role in directing us to pursue the career each one of us chose. Radhika is an expert in product sourcing, Deepika has her Masters in Photography and she handles our branding so beautifully and Jagriti brings her impeccable business knowledge. It’s a great team we have and we are very fortunate.
Ms. Namita Nayyar:
Wellness is an integral part of your brand. Tell us about the rich organic ingredients that form a part of your products?
SkinYoga:
We have always been inspired by and passionate about Ayurveda – it’s been a massive catalyst on my own journey into health and wellbeing and over the years has become increasingly important to us to provide balance in this fast-paced world. Our Almonds are from middle-east, Green Tea is from Assam, Coffee is Columbian. Sourcing pure and organic ingredients makes our brand what it is.
Ms. Namita Nayyar:
If you had to pick up 5 best products from your whole skincare and haircare range, what would they be?
SkinYoga:
Green Tea Face Mask, Hair Treatment Oil, Coffee Body Scrub, Almond Orange Face Scrub and Facial Repair Oil (in no particular order).
Ms. Namita Nayyar:
From your own personal routine, share with us your key skincare and haircare tips.
SkinYoga:
Is quite simple cleansing, moisturizing and good sun block in addition to 8 hours sleep and loads and loads of water. We at Skinyoga are always looking to further simplifying beauty. We have come to a conclusion that beauty regime doesn’t have to be complication and bombarded with 100 products.
Ms. Namita Nayyar:
Share 5 tips for an entrepreneur, who has just started out and wishes to make a mark?
SkinYoga
One tip 5 times – Pursue your passion persistently!
Ms. Namita Nayyar:
Please extend 5 suggestions for a girl suffering from hairfall.
SkinYoga:
If hairfall is not hormonal, following basic rules and help you get those healthy tresses. Wash your hair after every workout with a good quality shampoo, Massage your scalp for better blood circulation, avoid blow dry, eat vitamin rich food and most importantly meditate to de-stress.
Ms. Namita Nayyar:
With your brand wholesaling and retailing in more than 29 countries, how do you wish to expand and grow your brand further?
SkinYoga:
Our dream and mission is to get every vanity bag chemical free. We love to empower women. We want every women to feel confident and strong in their own skin without having to apply any makeup or artificial. And for that frequently conduct seminars and take part in exhibitions to educate and highlight the importance of sustainable beauty and healthy lifestyle. Only through education we can empower women and give them the power to make better choices.
2018 is an important year for Skinyoga we have come out with 3 new products including our first hair care product.
Ms. Namita Nayyar:
Women Fitness works relentlessly with a goal to reach out women all over the world providing them with best in health & fitness. What do you wish to say about the website (Womenfitness.org) and message for our readers?
SkinYoga:
Beauty and fitness go hand in hand. Everyone’s talking about health and fitness today. The whole world is trying to get into better shape, and you don’t want to be left behind.
100 and thousands of strong independent working women across the globe who have and are living balanced and healthy life with lots of style not because they have to but because they choose to do so. Womenfitness.org is a great way to keep in track and stay updated with what is new. It truly empowers women across the globe to have easy access to everything they must know in just a click.
Get To Know More About SkinYoga on:
Facebook: https://www.facebook.com/SkinYoga
Instagram: https://www.instagram.com/skinyoga/
Twitter: https://twitter.com/SkinYoga
Website: www.skinyoga.in
This interview is exclusive and taken by Namita Nayyar, President womenfitness.org and should not be reproduced, copied or hosted in part or full anywhere without an express permission.
All Written Content Copyright © 2018 Women Fitness Org