Yashi Tank is a renowned fashion blogger known for her viral short videos, making her a household name. She has amassed over 8 million followers across all social media platforms, thanks to her well-curated Instagram feed and YouTube channels. Yashi’s fashion sense is both simple and relatable, while her posts and videos exhibit a captivating flamboyance.
Women Fitness President, Ms. Namita Nayyar catches up with Yashi Tank on content creation, algorithms, and more!
Namita Nayyar:
You have been in the social media industry for a while now, tell us about your journey?
Yashi Tank
I started my journey back in 2019 from a short video platform and it was about a year later when I actually got recognition from the audience. I, in-fact, discovered YouTube and Instagram during this period and started working on both simultaneously. It’s been 4 years and I have a strong base on every platform including Instagram, YouTube, Snapchat, and Facebook. These platforms and recognition from the audience have helped me to start a clothing brand of my own named Suyash Label.
Namita Nayyar:
Today the industry is based on numbers, monetizations, trends and algorithms, how
do you keep up with them?
Yashi Tank
In the rapidly evolving social media industry, staying informed, adaptive, and engaged is the key. Keeping up with industry news and trends, attending networking events, and leveraging analytics tools to track performance are the basic requirement of this profession. To keep up with the industry, one must embrace experimentation, actively engage with one audience, seek collaborations, and invest in continuous education to stay updated on best practices.
Understanding and adapting to changes in algorithms across different platforms will also help you maintain a competitive edge in this dynamic landscape.
Namita Nayyar:
What or who has played the most pivotal role in your journey of establishing yourself as a content creator?
Yashi Tank
My friend Suraj and my family have played a vital role in my journey. They have been immensely supportive and they also handle a lot of my workload.
Namita Nayyar:
Women Fitness India talks about diets and fitness regimes, do you follow any diet routines?
Yashi Tank
I am a strict vegetarian and like to eat a lot of greens and experiment with my daily food. My diet is pretty much the same but I make sure I consume the right amount of nutrients according to my body needs.
Namita Nayyar:
You have been the beauty influencer of the year previously, what is beauty according to you?
Yashi Tank
Beauty, according to me, is not just about physical appearance but also about feeling confident and comfortable in your skin. It’s about embracing your unique qualities and being kind to yourself and others. Beauty is subjective and can be found in different forms, whether it’s in nature, art, or the kindness of a person. It’s about being true to yourself and radiating positivity from within.
Namita Nayyar:
Goals and resolutions for 2024
Yashi Tank
My goals are to stay fit and healthy through different methods like yoga, gym, and meditation. As we step into 2024, my message for everyone is to embrace every moment, chase your dreams, and create beautiful memories. Remember to stay true to yourself, be kind to others, and keep spreading positivity wherever you go. May this year bring you joy, success, and fulfillment in all that you do.
Follow Yashi Tank’s Journey on