A recent analysis published in the Indian Journal of Obstetrics and Gynecology Research reported “nearly 50% of Indian women aged 35–49 are overweight or obese,” emphasizing risks like diabetes, heart disease, and reproductive health issues.
Obesity: Reasons for the Rise in Women
Let’s unpack the key reasons why more Indian women are battling the bulge today than ever before.
Sedentary Lifestyles
- Urbanization and modern conveniences have led to reduced physical activity.
- Many women, especially homemakers or office workers, have limited opportunities for regular exercise.
- Increased screen time (TV, phones, computers) adds to inactivity.
Dietary Shifts
- Higher consumption of processed foods, sugary snacks, refined carbs, and fried items.
- Greater reliance on food delivery and convenience meals.
- Under-consumption of fiber-rich foods like fruits, vegetables, and whole grains.
Cultural and Social Norms
- A preference for fair and fuller body types in some regions can reduce the perceived need for fitness.
- Post-marriage and post-pregnancy weight gain is often normalized or overlooked.
- Limited autonomy in food choices and time for self-care among women in joint families or patriarchal settings.
Hormonal and Reproductive Factors
- Conditions like PCOS (Polycystic Ovary Syndrome) are on the rise and can lead to weight gain.
- Pregnancy-related weight gain often becomes long-term if not managed.
- Hormonal changes during menopause also contribute to fat accumulation, especially around the abdomen.
Emotional and Mental Health
- Stress, anxiety, and depression (often linked with family, finances, or social expectations) can lead to emotional eating.
- Lack of awareness or stigma around seeking mental health support.
Lack of Awareness and Education
- Limited knowledge about nutrition, portion control, and the long-term health consequences of obesity.
- Misinformation from fad diets or unverified wellness trends on social media.
Socioeconomic Disparities
- In lower-income groups, Reliance on calorie-dense, nutrient-poor foods is due to affordability.
- In middle- and upper-income groups: Overconsumption and frequent eating out.
Inadequate Preventive Healthcare
- Lack of routine health check-ups for women until complications arise.
- Minimal access to fitness resources or programs tailored for women in rural or semi-urban areas.
Advertising and Media Influence
- Aggressive marketing of junk food and sugary beverages targeted at all age groups.
- Unrealistic beauty standards can either pressure women into unhealthy weight loss cycles or lead to body image issues that hinder consistent efforts.
The rise in obesity among Indian women is not just a matter of personal choice—it’s a complex web of social, economic, cultural, and biological factors. But the good news? Awareness is the first step toward change. By prioritizing self-care, seeking professional guidance, and making informed choices, Indian women can reclaim control over their health, one step, one meal, and one habit at a time.