NITI Aayog on Thursday released a report titled “Strategic Roadmap for Making Ayurveda Global”, laying out a long-term strategy to transform Ayurveda into a globally recognised, evidence-based healthcare system by 2047. The report, prepared by NITI Aayog’s Health Division in collaboration with PricewaterhouseCoopers (PwC), assesses Ayurveda’s global footprint and identifies key opportunities and challenges in expanding its international presence.
The report was launched by Dr. Ashok Kumar Lahiri, Vice Chairman of NITI Aayog, in the presence of Prof. (Dr.) M. Srinivas, Member, NITI Aayog, and Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush. Senior officials from the Ministries of Ayush and External Affairs, along with representatives from government agencies, research institutions, industry associations, and other stakeholders, also attended the event.
Speaking at the launch, Lahiri said the globalisation of Ayurveda presents India with a unique opportunity to emerge as a global leader in traditional medicine while generating economic value, creating jobs, boosting exports, and strengthening the country’s cultural soft power. He emphasized that achieving this vision would necessitate a coordinated, whole-of-government approach and a time-bound implementation.
Prof. Srinivas said the initiative goes beyond expanding markets or increasing exports, adding that the broader objective is to improve health outcomes by offering people across the world additional evidence-based healthcare options in line with the vision of “Sarve Bhavantu Sukhinah”.
Rajesh Kotecha highlighted the Ministry of Ayush’s efforts over the past decade to promote Ayurveda globally and said the report’s recommendations would complement these initiatives by providing fresh momentum to establish Ayurveda as a globally accepted system of healthcare. Additional Secretary (UNES) in the Ministry of External Affairs, Acquino Vimal, also underlined India’s progress in promoting Ayurveda through international partnerships and diplomatic engagements.
The report is based on extensive stakeholder consultations, international benchmarking, and evidence-based analysis. It proposes a three-pillar framework centred on availability, acceptability, and propagation. The strategy focuses on expanding the global Ayurveda workforce, boosting exports and manufacturing, strengthening research and education, improving regulatory compliance, increasing insurance coverage, fostering international collaborations, enhancing brand visibility, and promoting medical value travel.
Aligned with the vision of Viksit Bharat@2047, the roadmap is expected to guide policymakers, researchers, industry stakeholders, practitioners, and international partners in strengthening global research, education, exports, regulatory alignment, and collaboration. NITI Aayog said the report reinforces India’s commitment to the “One Earth, One Health” vision while positioning the country as a global leader in traditional medicine.
source: https://ddindia.co.in/