At Women Fitness India, we celebrate women who embrace their passion and carve unique paths—and Shreemayi Reddy is a shining example. From civil engineering to digital content creation, and now a thriving entrepreneur with ventures like Glamp Inn Valley and her salon, her journey is one of bold decisions and authentic vision.
From Engineering Equations to Creative Expression
When asked about the turning point that led her to shift from civil engineering to content creation, Shreemayi shared that although she was academically inclined, her internship experience revealed something crucial: she wasn’t inspired or excited to go to work. “I realized I wasn’t adding value and didn’t feel fulfilled,” she told us. With a natural flair for creativity, especially in beauty and fashion, she made the courageous choice to pivot. “I didn’t start content creation as a hobby—it was a conscious decision to do something I love and build a career around it.”
Building Trust in the Digital Space
In an era where influencer marketing is booming, maintaining credibility can be challenging—but Shreemayi has made authenticity her guiding principle. “I don’t work with brands or products I don’t resonate with,” she stated firmly. She believes in thoroughly vetting every product she promotes. “If something doesn’t impress me, I cancel the campaign. My community’s trust is everything, and I always disclose paid partnerships transparently.” This uncompromising integrity has made her recommendations genuinely impactful for her audience.
The Entrepreneurial Drive Behind Glamp Inn Valley and More
Content creation was only the beginning. Shreemayi revealed that entrepreneurship was always part of her vision. “I’ve always imagined myself running businesses. Content creation itself is a form of entrepreneurship, and having multiple income streams makes sense.” Her love for travel, coupled with the introspection brought on by the COVID-19 lockdowns, led to the birth of Glamp Inn Valley—a staycation experience rooted in nature and comfort. Her salon venture adds yet another dimension to her ever-evolving brand.
Creating Relatable and Educational Content
Her content isn’t just visually appealing—it’s packed with value. Formats like her regional-English blended GRWM (Get Ready With Me) videos have become a fan favorite. “I choose content based on what my followers enjoy and learn from,” she explained. Her audience relates to her cultural blend and picks up useful tips on makeup, fashion, and styling.
Wellness as a Non-Negotiable
With a schedule that changes daily, Shreemayi still prioritizes her fitness. “I used to push myself to go to the gym, but realized it wasn’t for me. Then I found pilates and yoga—and fell in love with both.” Now, fitness is an essential part of her lifestyle. “Our bodies work 24/7 for us; the least we can do is dedicate one hour a day. Whether it’s morning or evening, my workout is non-negotiable.”
Shreemayi Reddy ’s story is a testament to the power of following one’s intuition, staying true to one’s values, and always being open to growth. Her journey continues to inspire a new generation of women to chase their dreams on their terms.