Author: Celebrity & Bridal Makeup Artist Dimple S. Bathija
Valentine’s Day makeup this season is all about soft romance, effortless glow, and confident individuality. Whether you’re heading out for a candle-lit dinner, a brunch date, or celebrating self-love at home, the key is makeup that feels light, luminous, and authentically you.

Makeup Trends for Valentine’s Day
Celebrity & Bridal Makeup Artist Dimple S. Bathija shares expert tips tailored for women to help you master the most flattering trends of the moment.
Soft-Focused Romance Is the Mood
This Valentine’s Day, harsh lines and heavy glam take a back seat. The spotlight is on soft-focused, romantic makeup—think diffused eyes, airy shimmer, and dreamy neutral or rosy tones. Subtle lashes and softly blended eyeshadows create an elevated yet effortless look that feels intimate and timeless. It’s perfect for women who love soft glam with a polished edge.
Finding the Perfect Red, Berry, or Pink Lip
Indian skin tones range beautifully from fair to deep, with warm, cool, and neutral undertones—and the right lip shade can instantly transform your look.
- Deep skin tones glow in dark berries, wine shades, and brick reds.
- Fair to medium tones can effortlessly pull off bright reds, rosy pinks, and coral-based hues.
To make your lipstick last through dinner dates and dessert, Dimple suggests starting with a thin layer of lip balm, defining and filling lips with a matching liner, then applying a long-wear matte or semi-matte lipstick. This layered technique grips the colour and keeps it fresh for hours.
The Secret to a Natural, Radiant Glow

Glowing skin never goes out of style—but the trick is keeping it radiant, not oily. Hydration is the foundation. Well-prepped skin paired with a glow-boosting primer makes all the difference. For that lit-from-within effect, a few drops of facial oil before makeup and cream or liquid highlighters on high points of the face create a fresh, healthy sheen without heaviness.
Eye Makeup That Matches Your Valentine’s Plans
Eye makeup this season is wonderfully versatile. Warm-toned shadows bring a flirty, radiant softness, winged liner adds just the right amount of drama, and soft kohl makes the eyes look naturally sultry. Blending elements of all three allows you to tailor your look—subtle for daytime dates or bold for evening celebrations.
Blush and Highlighter for a Romantic Finish

For Indian skin tones, placement matters. Dimple advises applying blush first, focusing on the apples of the cheeks and blending upward. Then layer highlighter slightly over the top edge of the blush. This technique creates a seamless flush with a luminous finish—soft, romantic, and undeniably Valentine-ready.
A Fuss-Free Valentine’s Day Makeup Routine
Short on time? A quick routine can still deliver major impact. Start with cleansed, moisturized skin, followed by a hydrating primer. Use a tinted moisturizer or BB/CC cream, spot-conceal where needed, and add warm shimmer on the lids with generous mascara. A peachy-rose cream blush, softly defined brows, a touch of highlighter, and a peachy pink or red lip pull the look together. Finish with a makeup fixer to lock it all in with a subtle glow.
Want to Experiment? Keep the Balance Right
For those ready to play with makeup this Valentine’s Day, Dimple’s winning formula is simple: minimal eyes, bold lips, and natural glow. Let one feature take centre stage while the rest of the look stays fresh and effortless.
Valentine’s Day Beauty Mantra
True beauty starts within. Keep your skin hydrated, choose one bold element to express yourself—whether it’s dramatic eyes or a statement lip—and let your confidence do the rest. Makeup is just a tool; self-love and confidence are the real glow.